A flooring price is built from five pieces:
- Moving and protection: clearing furniture, protecting the rooms you're not working in.
- Tear-out and disposal: the old floor, the pad or adhesive under it, and the haul-off.
- Subfloor prep: grinding, patching, leveling, underlayment and repairs.
- Installation: the new floor, by the square foot.
- Trim and finish: baseboard, shoe molding, transitions, and cleanup.
Each line item carries your own hours
These are the common lines on a flooring estimate and what each is measured in:
- By the square foot: tear-out, prep and install.
- By the linear foot: baseboard and transitions.
- By the section: subfloor repairs.
The hours and prices are yours to set. Your crew's pace is yours, and every line's hours are editable.
| Line item | Measured in |
|---|---|
| Carpet and pad tear-out and haul-off | Square feet |
| Ceramic tile floor demolition to subfloor | Square feet |
| Nail-down hardwood floor removal | Square feet |
| Thinset and adhesive residue grinding | Square feet |
| Plywood underlayment installation | Square feet |
| Damaged subfloor section replacement | Each |
| Self-leveling underlayment pour | Square feet |
| Luxury vinyl plank floating floor installation | Square feet |
| Laminate plank flooring installation | Square feet |
| Engineered hardwood glue-down installation | Square feet |
| Solid hardwood nail-down installation | Square feet |
| Hardwood floor sanding and polyurethane finishing | Square feet |
| Porcelain floor tile installation in thinset | Square feet |
| Carpet and pad installation with seams | Square feet |
| Baseboard removal and reinstallation | Linear feet |
| Floor transition strip installation at doorway | Linear feet |
Tear-out and trim take real hours
Example: Here's 600 square feet of floating luxury vinyl plank replacing carpet, with 120 feet of baseboard taken off and put back, and 10 feet of transitions. The hours below are example figures; say your own records show your crew needs:
Work Your hours Carpet and pad tear-out 8 Luxury vinyl plank installation 20 Baseboard removal and reinstallation 10 Transitions 1 Total 39 The tear-out and the baseboard together take almost as long as laying the floor.
Put the same 600 square feet in porcelain tile, with an uncoupling membrane and grout, and the install takes far longer than floating plank. That's why a single per-foot number can't cover every floor.
Your labor rate covers more than the wage
An installer's wage isn't your labor rate. Your rate has to cover:
- the wage
- payroll taxes, workers' comp and liability insurance
- saws, nailers, grinders, moisture meters and the van
- the hours spent measuring, picking up material and moving furniture
Wage, overhead, then markup
Then the rate needs a profit. BuildWell builds your rate in three steps:
- Wage: the median wage for each line's trade in your metro.
- Overhead: your labor overhead, which starts at 100%, doubling the wage.
- Markup: your labor markup, which starts at 20%.
Example: Say your installer costs you $25 an hour. Use your real number. The plank, baseboard and transition work in that job comes to 31 hours:
- Wages: 31 × $25 = $775
- With 100% overhead: $1,550
- With 20% markup: $1,860 for that labor
The tear-out is priced separately, at the construction laborer wage.
Price material with waste included
Price flooring at what it costs near the job this week, with waste included. In the job above, 600 square feet of floor means ordering more than 600 square feet of plank.
Underlayment, adhesive, thinset, grout, fasteners and transitions are planned per foot, so they scale with the job.
Mark up material to cover handling and warranty
Add a markup that covers:
- picking up and storing the material
- the boxes you return
- your warranty on the install
Material markup starts at 20% in BuildWell's Pricing settings and can be changed per estimate. If the client bought the flooring themselves, mark it as theirs; it's listed on the estimate but not charged.
Check what's under the old floor
- Flatness: every flooring manufacturer sets a flatness requirement for the subfloor, and floating floors are especially sensitive to dips and humps. Price leveling as its own line, and say in your terms how much you've included.
- Moisture: concrete slabs and crawl spaces can hold moisture that ruins wood and some vinyl. Test before you install, following the flooring manufacturer's instructions, and price any moisture barrier the test calls for.
- Subfloor damage: water damage near tubs, toilets and doors is common. Include a number of repair sections as an allowance, and put the price for each additional one in your terms.
- Old flooring that may contain asbestos: some older sheet vinyl, floor tiles and the adhesives under them contain asbestos. If you suspect it, have it tested before you disturb it, and follow your state's rules for removal.
- Homes built before 1978: taking off painted baseboard disturbs paint. Say the house is pre-1978 when BuildWell asks about the site, and the lead-safe setup and cleanup line goes on the estimate.
Put stairs, furniture and extras on the estimate
These all take time, so put each on the estimate:
- stairs
- moving heavy furniture and appliances
- undercutting doors and casings
- hauling away the old floor
Anything BuildWell doesn't list, like stair treads, goes on as a line of your own with your price.







