LEGAL
Terms of Service
Effective date: September 28, 2026
These Terms of Service ("Terms") are an agreement between you and Sera Studios LLC ("Sera Studios," "we," "us," or "our") covering your use of the BuildWell mobile app (the "App") and the related web pages and services we provide (together, the "Services"). By creating an account or using the Services, you agree to these Terms and to our Privacy Policy. These Terms also serve as the end user license agreement for the App.
1. What BuildWell Does
BuildWell helps contractors and trade professionals draft cost estimates, send them to clients for approval and signature, and create and send invoices. Estimates can be drafted from job descriptions, answers to scoping questions, photos, plans, and room scans, using AI and retail price data for your area.
2. Estimates Are Not Guarantees
Estimates, quantities, labor hours, material lists, prices, renderings, and other output from the App are produced by automated tools, including AI, and are drafts for your review. They can be wrong or incomplete. Actual costs depend on things the App cannot fully assess, including site conditions, codes, permits, material availability, and labor rates. You are responsible for reviewing and editing every estimate and invoice before you send it, quote a client, or make a financial decision.
Material prices come from third-party retail sources, can change or be unavailable, and are not offers from those retailers. Before-and-after renderings are illustrations, not a promise of how finished work will look. The App does not provide professional contracting, engineering, architectural, tax, or legal advice, and it does not replace a licensed professional's judgment, especially for electrical, plumbing, gas, roofing, and structural work.
3. Eligibility and Accounts
- You must be at least 18 years old, or the age of majority where you live, and able to form a binding contract.
- You are responsible for keeping your sign-in secure and for all activity under your account.
- Give accurate information and keep it up to date.
- You can delete your account at any time in the App under Profile → Delete account.
4. Subscriptions, Free Trials, and Billing
- Use of BuildWell requires a paid subscription after any free trial. Subscriptions are sold through Apple's App Store (and, where offered, Google Play). The store you buy from processes the payment.
- Free trial: if you start a free trial, your subscription begins and you are charged at the end of the trial unless you cancel at least 24 hours before the trial ends.
- Auto-renewal: subscriptions renew automatically at the then-current price for the same period unless you cancel at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the period ends.
- Managing and canceling: manage or cancel in your Apple ID (or Google Play) subscription settings. Deleting the App or your BuildWell account does not cancel your subscription.
- Refunds: refunds are handled by the store you purchased from under its policies. We cannot issue refunds for store purchases.
- Price changes: we may change prices. The store will notify you as required, and changes apply from your next renewal.
- Usage limits: to keep the Services reliable and prevent abuse, we may apply reasonable limits to AI features, such as how many estimates, renderings, or logos you can generate in a period.
5. AI Features
- AI features only run after you allow AI data sharing in the App. You can turn this off at any time in Profile → AI data sharing. Our Privacy Policy lists the AI providers we use and what we send them.
- Don't submit content you don't have the right to share, and avoid putting sensitive personal information in job notes or photos.
- AI output may be similar to output produced for other users. You are responsible for how you use it, including checking that a generated logo does not resemble someone else's trademark before you use it.
6. Your Content
- You own the content you add to or create in the Services, including photos, plans, job details, client information, estimates, and invoices ("Your Content").
- You give us a limited, worldwide, non-exclusive license to host, store, copy, process, and display Your Content only to operate, secure, and improve the Services. This includes sending it to our service providers (such as AI providers) as described in our Privacy Policy and delivering documents you choose to send.
- We may use de-identified and aggregated information, such as how estimate line items are edited or typical quantities for a job type, to improve estimate quality. It will not identify you or your clients.
- You are responsible for having the rights and permissions needed for Your Content, including your clients' contact information and any photos of people or property.
7. Your Clients, Signatures, and Payments
- Your business, your responsibility. You are solely responsible for your dealings with your clients, including pricing, taxes, deposits, contract terms, licensing, permits, insurance, warranties, and the quality of your work. Sera Studios is not a party to any agreement between you and your clients.
- Electronic acceptance and signatures. The Services let clients accept and sign estimates and invoices electronically. You are responsible for deciding whether an electronic acceptance meets the legal requirements for your contracts and jurisdiction, and for any disclosures or notices the law requires you to give your clients (for example, home improvement contract or cancellation notices).
- Online payments. Online card and bank payments are processed by Stripe. To accept them, you must create a Stripe account and agree to the Stripe Connected Account Agreement, which includes the Stripe Services Agreement. You authorize us to share information about you and your transactions with Stripe, and to receive information from Stripe, to provide this feature. Stripe's processing fees apply and are deducted as Stripe describes. We are not a bank or money transmitter, we do not hold your funds, and we are not responsible for Stripe's services, payouts, holds, or disputes. You are responsible for refunds, chargebacks, and disputes with your clients.
- Other payment methods. Payment instructions you add for other methods (such as Zelle, Venmo, Cash App, or PayPal) are shown to your clients as you enter them. Those payments happen outside BuildWell.
8. Referrals
If we offer a referral program, its current terms and rewards are shown in the App. We may change or end it at any time, and we may withhold rewards obtained through fraud, self-referral, or abuse.
9. Acceptable Use
You agree not to:
- Use the Services for anything unlawful, or to create fraudulent, deceptive, or misleading estimates, invoices, or signatures.
- Upload content that infringes others' rights, or photograph or record people or property without any legally required consent.
- Send spam or unwanted messages through the Services.
- Reverse engineer, scrape, copy, resell, or interfere with the Services, get around usage limits, or use the Services to build a competing product.
- Access another user's account or data.
10. Our Intellectual Property and License
The Services, including the software, catalog and pricing data, design, and branding, are owned by Sera Studios LLC and its licensors. Subject to these Terms, we grant you a personal, limited, non-exclusive, non-transferable, revocable license to use the App on devices you own or control, for your business, as permitted by the usage rules of the store you downloaded it from. If you send us feedback, we may use it without any obligation to you.
11. Third-Party Services
The Services rely on third parties, including Apple, Google, Stripe, cloud hosting providers, AI providers, and retail pricing sources. Your use of third-party services may be subject to their own terms. We are not responsible for their availability, content, or actions. Retailer names and marks shown in the App belong to their owners and do not imply endorsement.
12. Changes to the Services
We are always improving BuildWell and may add, change, or remove features. Some features may be labeled beta and may not work perfectly.
13. Disclaimer of Warranties
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT ESTIMATES, PRICES, OR OTHER OUTPUT WILL BE ACCURATE OR COMPLETE, OR THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE.
14. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, SERA STUDIOS LLC WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, JOBS, OR DATA, ARISING FROM YOUR USE OF THE SERVICES, INCLUDING RELIANCE ON ANY ESTIMATE, PRICE, OR AI OUTPUT, OR ANY DISPUTE WITH YOUR CLIENTS. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SERVICES WILL NOT EXCEED THE GREATER OF THE AMOUNT YOU PAID FOR BUILDWELL IN THE TWELVE (12) MONTHS BEFORE THE CLAIM AROSE OR ONE HUNDRED U.S. DOLLARS ($100). Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.
15. Indemnification
You agree to indemnify and hold harmless Sera Studios LLC from claims, damages, and expenses (including reasonable attorneys' fees) arising from Your Content, your estimates and invoices, your dealings with your clients, or your violation of these Terms or the law.
16. Termination
You may stop using the Services and delete your account at any time. We may suspend or end your access if you violate these Terms, if required by law, or if we discontinue the Services. Sections that by their nature should survive (including Sections 2, 6, 7, and 13 through 19) survive termination.
17. Governing Law and Disputes
These Terms are governed by the laws of the State of Florida, United States, without regard to conflict-of-law rules. Any dispute will be resolved in the state or federal courts located in Florida, and you consent to their jurisdiction. Nothing in this section limits any non-waivable rights you have under the laws where you live.
18. Apple App Store Terms
If you downloaded the App from Apple's App Store, the following also applies:
- These Terms are between you and Sera Studios only, not Apple. Sera Studios, not Apple, is solely responsible for the App and its content.
- Apple has no obligation to provide maintenance or support for the App.
- If the App fails to conform to any applicable warranty, you may notify Apple and Apple will refund the purchase price (if any) for the App. To the maximum extent permitted by law, Apple has no other warranty obligation for the App.
- Sera Studios, not Apple, is responsible for addressing any claims relating to the App or your use of it, including product liability claims, claims that the App fails to meet legal or regulatory requirements, and claims under consumer protection, privacy, or similar laws.
- If a third party claims the App or your use of it infringes their intellectual property rights, Sera Studios, not Apple, is responsible for the investigation, defense, settlement, and discharge of that claim.
- You confirm that you are not located in a country subject to a U.S. government embargo or designated as a "terrorist supporting" country, and that you are not on any U.S. government list of prohibited or restricted parties.
- You must comply with applicable third-party terms when using the App.
- Apple and its subsidiaries are third-party beneficiaries of these Terms, and once you accept them, Apple has the right to enforce them against you.
19. Changes to These Terms
We may update these Terms. If we make material changes, we will notify you in the App or by email before they take effect, and we may ask you to accept them again. Continuing to use the Services after changes take effect means you accept the updated Terms.
20. Contact Us
Sera Studios LLC
Email: Admin@Buildwellapp.com